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Raw for Paw

– honest, proud and happy!

We are tail-wagging proud of our honest products. Raw for Paw is a brand focusing on natural products for your dog’s well-being. Today, we have two different categories of dog treats and a series of supplements.

Raw for Paw dog treats are freeze-dried pieces of meat, naturally made from Nordic ingredients. Our first series contains 100% meat from animals that have lived in the Nordic forests. We offer seven different flavors: moose, roe deer, wild boar, reindeer, deer, and wild mix. Products with single protein are good for dogs with sensitivities, and most dogs usually tolerate wild meat well.

Our second series consists of six different flavors. These too are freeze-dried and made of single protein. The flavors are beef, pork, chicken, salmon, lamb, and turkey. To top it off, we have also added lingonberries and nettles; these Nordic berries are filled with antioxidants.

Both series consist of Nordic ingredients and do not contain any strange additives or anything else unnecessary; we only want ingredients that the dog actually needs. Naturally, we manufacture all dog treats in our own factory in Småland.

Supplements from nature

In our supplement series, we’ve also sourced ingredients from nature. Here, you’ll find familiar products like MSM and Green-lipped mussel, but we’ve also developed unique herbal blends with different functions to aid your dog’s body.

Together with our supplier Andrea, we’ve selected 12 supplements that support bodily functions. The strength of our series lies in the purity of the ingredients. Many supplements, even on the human side, are synthetic blends. We believe in natural ingredients as they are more easily absorbed by the body, thus providing greater effectiveness.

Raw for Paw is for you who value honest* and fair products.

*Being completely honest is important to us and therefore we need to explain our definition of “honest”. For us, it means being transparent about our choices and values from animal to product. Our pride lies in offering the conscious owner pure products consisting only of ingredients we can stand behind. We are happy if you are happy, and it’s important to us that you like the products as much as your dog and cat will.

This is how it started…

The idea for Raw for Paw started with a longing for the perfect dog treat. Founder Karin Pontén has personal experience training dogs and knows that it’s easier to motivate and reward a dog when the treat is right. A dog treat that contains only meat and which would be fair, care for animals – and of course, be so irresistible that the dogs would do anything for another bite.

The ideas resulted in soft, freeze-dried pieces that don’t stick or crumble, which is perfect if you want to keep them loose in your pocket. Raw for Paw is a low-calorie dog treat so you can reward your dog often and generously. It’s produced in our factory in Småland. All ingredients come from the Nordic region and are, of course, carefully selected.

The brand is constantly developing and today, we have two series of freeze-dried dog treats and one series of supplements for dogs. All products developed within the brand follow the same principals, and our honesty lies in our values about raw materials and honest products.

The brand is constantly evolving and today Raw for Paw is run by Vetsupport i Sverige AB, owned by Robban Rosén and Nina Möller.

Raw for Paw dog treats are freeze-dried pieces made of 100% meat, naturally sourced from animals that have lived the good life on farms and in the Nordic nature.

Q & A

What does Raw for Paw dog treats contain?

Raw for Paw Tubes contain 100% Nordic game meat, and our Raw for Paw Treats contain 97% Nordic meat and 3% lingonberries and nettles. The dog treats have been freeze-dried into approximately 10 mm small pieces.

Where do the ingredients used come from?

For our dog treats, all ingredients come from animals that have lived a happy life in the Nordic forests or from carefully selected farms.

As for our dietary supplements, we collaborate with a supplier from Hungary who has good knowledge of quality ingredients. Some ingredients are not available in Sweden. For example, our MSM comes from the USA and Green-lipped mussel from New Zealand. Read more specifically under each product.

Where are the products manufactured?

Our freeze-dried dog treats are manufactured in our own factory located in Småland, Sweden. The supplements are manufactured by our supplier in Hungary.

Why should I choose Raw for Paw dog treats?

Because your dog will love it! We want to offer you the opportunity to give your dog a high-quality treat for your dog’s well-being. Giving a lot of treats in training and/or everyday life means you need to reduce the amount of food to prevent the dog’s daily energy intake from becoming too high. With Raw for Paw, you give your dog a treat with high nutritional content, few calories, and above all, no junk – just freeze-dried Nordic meat.

They also don’t crumble or give off much odor, making it possible to carry them directly in your pocket.

Where can I buy the products?

Of course, you can order directly from us here or from our retailers. If you’d rather feel and inspect the product before purchasing, you can find our stylish packaging and energy-filled dog treats in about 130 well-assorted pet stores.

Is the packaging made of environmentally friendly material?

Of course! Our stylish packaging is made of environmentally friendly paper material.

Questions regarding orders

If you have any questions about our range of products or an order in our webshop, please email us at